Social media marketing is a strong tool for all online brands, though it comes with strict limits for gambling platforms. To keep its lead in the crypto casino scene, Roobet made a clear set of rules for its marketing affiliates. These rules help everyone stay within legal bounds and keep a steady brand style.
Roobet’s affiliate guide lists the usual dos and don’ts but also explains in detail what happens when rules are broken. It answers key points such as what the casino does when an affiliate does not follow the rules. Below, you can learn more about these rules and the right ways to apply them when promoting Roobet as a brand affiliate.
Marketing affiliates’ general duties
Affiliates carry the image of the brand they promote. This includes choosing which group of people to reach and keeping the brand’s tone professional yet warm. Affiliates must also follow the rules of the crypto casino market to protect Roobet’s name.
Here is a list of the main duties each affiliate should follow:
Apply age restrictions on public platforms
When posting promotions on public sites like Instagram, Roobet requires you to add an age mark to each post, like 18+ or 19+ in some areas. It is also banned to use words, jokes, or images that appeal to children or teens. Avoid sites that mainly attract users under 18 years old. This helps keep posts compliant and protects the Roobet brand.
Keep a steady tone with Roobet’s brand style
Roobet proudly presents its brand as one that offers a captivating experience that remains authentic and a full gaming experience. Marketing affiliates should show the thrill of Roobet’s games and its great offers. The goal is to engage users while keeping a tone that matches Roobet’s brand.
Avoid using rude or indecent images, or framing gambling as an investment or job. Posts should stay clean, friendly, and in line with the casino’s trusted name.
Follow the platform and legal rules
Rules on iGaming are strict across many regions. This gives Roobet and its affiliates many limits to work around. Often, it means you cannot post or promote to users from some countries. Affiliates must also follow the licence rules set by the Government of Curaçao and act according to its goals for fair play and lawful ads.
Factors in choosing a social media platform or page
Choosing where to run your marketing plan affects how well you reach users and how many crypto casino logins you can bring in. Below are three key factors to guide your choice:
Demographics of the platform’s traffic
Most platforms target a certain type of user, such as by country, age, or shared interest. For example, it is easier to promote Roobet’s sports betting offers on a site made for adult sports fans. In contrast, sites aimed at kids or those from restricted areas should not be used. Choosing the right crowd helps your posts reach the right users.
Marketing style and compatibility with the platform
Each platform has a unique way of showing content. X, for instance, allows short clips and links. Instagram, on the other hand, puts more weight on images and short videos. These platform traits affect how people see your posts online. Choose sites that best fit the type of posts you want to make for Roobet.
On-site rules for SEO and content type
Each platform has its own set of rules for creators. Some have strong limits on ad types, and a few ban gambling content fully. If a site does not allow online casino or gambling content, skip it and find another. Breaking a site’s content policy harms both your own image and Roobet’s. Always post on platforms that allow iGaming ads.
Tips to help ensure a smooth social media marketing campaign
If you wish to join Roobet’s crypto casino affiliate programme, follow these tips to perform well as a marketing partner:
Establish a dedicated group for Roobet’s community
One simple way to market Roobet on social media is to set up a group or channel made just for its fans. This helps you track your member count and ensures your posts reach your true target users. It also builds a sense of community among people with shared gaming interests.
Facebook and Reddit have built-in tools to create and manage such groups. Instagram also has the Broadcast Channel, which works in a similar way but with more focus on visuals and clips. Roobet can also gain from teaming with Twitch streamers who chat and play live with their fans. These live shows bring more energy and trust to the brand.
Submit media and ideas to Roobet in advance
Roobet keeps a close and fair working link with its affiliates. Under Curaçao eGaming (CEG) rules, you must send all marketing content to Roobet for review before you post it online.
This rule means you need to plan and report often, which may seem strict. Yet, it gives two key benefits:
- Better planning: The crypto casino market changes fast, and Roobet grows quickly. Sharing ideas helps you learn about new offers, game releases, or brand projects early.
- Stronger compliance: iGaming rules can change at any time. Working with Roobet keeps both sides updated and safe from rule breaches.
If you post unapproved content to represent Roobet, your deal may end. You must remove the post within 48 hours and use the same timeframe to bring your affiliate status back into compliance.
Remember responsible gambling practices and tools
Each post should follow responsible gambling rules that promote safe and moderate play. Roobet’s guidelines are easy to follow; simply avoid treating gambling as a way to make money.
All posts should show online gambling as a form of entertainment. It is fine to note the thrill of winning, but the main idea must be fun and leisure. The posts must never show children or teens gambling, and they must not claim that gambling is more vital than work, family, or personal needs.
Responsible gambling posts help players stay safe and make your campaigns more trustworthy. They also keep Roobet’s public image positive and lawful.
Stay compliant in social media marketing for Roobet
Marketing one of the fastest-growing crypto casinos is not as hard as it may seem. Respecting the rules and keeping to both platform and legal limits will protect your role as a Roobet affiliate.
As long as you stay compliant and follow all parts of the affiliate guide, you can keep your deal with the brand strong. In return, you will gain from each new crypto casino login at Roobet.
Following Roobet’s guide ensures that your social media posts stay legal, safe, and on-brand. A consistent, rule-based approach keeps your partnership active and helps the Roobet brand grow across the online gambling world.
